The Magic Mike Theater, located in the basement of the Hard Rock Hotel & Casino where the nightclub “Body English” was formerly located, was an incredible challenge and a true testament to what is possible when the design team works hard, efficiently and collaboratively. The design effort was an abbreviated 8-week schedule all without any Owner reviews in an effort to save time.
Not unlike any other project, strict budget constraints presented another hurdle for the project team to overcome. During construction, SPARC worked with the General Contractor to reduce scope in many of the project’s ancillary areas and modifying finish materials while maintain the brand and image associated with the show’s experience.
Despite the intense project constraints and barrage of curveballs encountered during construction, the show did open on time and was a huge success from day one. The client, impressed by the very collaborative delivery method and SPARC’s willingness to do whatever it took to make their vision a reality, is now a regular customer. The show continues to have tremendous success and is currently in the process of opening a similar venue in London.